
“This is the one and only Gordon Ramsay Dash game,” says Glu CEO, Niccolo de Masi. In that time, the team has made Diner Dash, Cooking Dash, Hotel Dash and Wedding Dash games.
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Glu has owned the Dash franchise, a 15-year-old brand with over a half a billion installs across PC and mobile, for over two years.

The competitive side of the game is something the Glu mobile team is proud of and thinks will keep people motivated to play the game.

After playing for a few days, I had yet to earn the ability to play multiplayer chef battles. And if you get too good, then I am going to take you down.”Īs the game progresses, you play to expand your franchise, working your way up to nicer restaurants, better ingredients and hoping to get those coveted Wishelin stars, Ramsay’s take on Michelin. You go back to the basics and then you build. Three in the kitchen with two in the dining room,” said Ramsay. I started with cheap produce, with no customers and an empty restaurant. Despite his often sour reputation, the gamified Ramsay is quite helpful, stopping the game to give you tips or clear out the line when you are in the weeds. Gordon is with you every step of the way, giving you praise or barking in your ear.
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You play through each level earning cash, which you can then use to upgrade your cooking station to make cooking faster and more efficient. In the game, you start off flipping burgers at a cafe in San Francisco. You’ll see the traits, the level of intuition, and competitiveness.” Ramsay serves as your chef mentor and, as you might expect, he isn’t always easy to please. “This wasn’t a label slap or something they just put my name too. After topping gaming charts with Kim Kardashian, Britney Spears and other celebrity rise-to-fame games, Glu Mobile has now partnered with chef Gordon Ramsay to add a celebrity spin to their already popular Dash series.Īccording to Ramsay, a self-proclaimed control freak, Glu understood that he wanted to have input into every aspect of the game. But since late 2014, the team has moved away from building known gaming titles to new personalized star-focused franchises. Known for their free-to-play mobile games, the publicly traded company lists more than 100 games, including Sonic the Hedgehog, Transformers, Guitar Hero and Deer Hunter.

These days, if a celebrity launches their own game, it is likely with Glu Mobile.
